It's easy to get overwhelmed when you start talking about digital marketing with so many different tools tactics and strategies and new social media channels coming out almost every year. it's hard to know where to even start and that's why in this Article I am going to cover three fundamental digital marketing basics so you can build profitable and high converting digital marketing campaigns.
Digital marketing is often made to sound overly confusing but it doesn't need to be. The simple truth is that digital marketing is just marketing but done digitally but while there are a lot of similarities between traditional and digital marketing there are also some key differences that can mean the difference between a winning campaign that makes you money and a losing campaign that gets you nowhere.
The step one isn't all that different between traditional and digital marketing before you do anything you first need to identify and clearly define your target market and who it is. Knowing who you're trying to reach this is crucial because your target market will dictate how you advertise, where you advertise and what you advertise. As an example you're going to want to use a very different message to market to a 63-year-old grandmother who likes gardening and lives in Paris then you are to a 22-year-old male who's a recent college grad and likes CrossFit and lives in Florida both of these markets are likely to respond to completely different images, messages and they likely hang out in different places online. Clearly defining them first allows you to target them better which saves you time and money by not marketing to people who are unlikely to care about what you're offering. Once you've identified your target market and defined who they are what they like and where they hang out online, it's time to move to step 2 which is to create content that looks native to the platform. Native content is really just fancy talk for saying content that looks like it belongs there. This means taking a look at how others are using whatever platform you want to be using and then leverage and create content that feels like it fits there. Now there's an important note here whatever content you create whether it's an advertisement, an article, a post or an image you want to walk a fine line between fitting in and standing out. The best way to describe this is that you want your content to stand out but for the right reasons not because it looks like it doesn't belong there. A few examples of native content that fits in while standing out would be taking great and unique product or brand pictures for Instagram, writing compelling and thought-provoking articles on LinkedIn, keeping your Facebook ads friendly social and human and keeping your tweets on Twitter short and engaging and at all times be sure to deliver a clear and consistent brand message so your results get compounded over time. One of my favorite things about digital marketing is the ability to track how your campaign is performing unlike with traditional marketing where you're not really sure how many people saw your message or if they did anything about it. With digital marketing, you can measure everything. In fact, there's almost too much information so it can be easy to get overloaded and overwhelmed which is why I almost always suggest simplifying it as much as possible which usually allows us to narrow it down to one key metric to watch and measure. If your goal is to get people to see your message, the measure a metric called impressions which is how many times your ad was shown and if your goal is to get more clicks to your website landing page or shopping cart then watch and measure a metric called clicks to website and if your main goal is to have people take a certain action online then watch whatever metric best aligns with that whether it's conversions calls, clicks or key page views. The best way to start is to just pick one and then measure how things are performing so you can find ways to tweak and improve it over time. Thanks for reading if you enjoyed this post you can get more information by visiting the links provided below.
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